Domain Definitions

Domain Definitions

Domain definitions for the most frequently used terms in the domain industry. Read through this list to learn more about domain names.

Administrative Contact

Found within the WHOIS info, the administrative contact is the entity, individual or organisation given authority to act on behalf of the domain registrant. This point of contact should be able to answer non-technical questions of legal, or administrative matters.

Authorization Code Transfer

Authorization code transfer describes the type of transfer in which a domain is transferred between domain registrars. This requires the use of an EPP (Extensible Provisioning Protocol) code. The EPP code is an additional layer of security implemented by the registrar to prevent unwanted domain transfers and thefts.

Transfer Process:
The owner of the domain must first generate an EPP code for the domain being transferred. This EPP code is thereafter shared with the buyer to be used at their registrar of choice. This initiates the transfer process. Most registrars require additional steps for the transfer to be completed, such as e-mail verification. 

This is a lengthier process than a domain push, though it is considered more secure given the additional steps required. Additionally, domain pushes are an option only available when the buyer and seller have accounts with the same registrar.


In many cases when people refer to brandable domains, they are referring to domains which have no concrete definition, or are void of any relevant keywords. Think of a brand like Nike. Prior to the company’s formation, the word was virtually meaningless and without concrete definition. However, with the growth of their business, their mind share grew with it. That’s brandable.

Country-Code Top Level Domains (ccTLDs)

These are top level domains specific to a country/region.
Examples include: .ca,, .us,, etc.

These are given preferential SEO treatment by search engines like Google, as they often provide more relevant local information.


The act of purchasing, registering, trafficking or selling a domain protected under another company’s trademark in bad faith. Domains are protected under intellectual property laws, which must be respected.

Domain Name

In the simplest terms, a domain name is your website’s address. More precisely, a domain name is a human readable string of numbers and characters that allows people to easily access your website. Domain names are a representation of the underlying IP address that your computer accesses to load a given page. IP addresses are strings of numbers and periods, which are much more difficult for humans to remember and use effectively.

Instead, these IP addresses are converted to domain names through DNS servers.

Domain Flipping

Buying domain(s) with the intention of later selling it for a profit. Someone who flips domains must be aware of current market conditions, desirability of domains, emerging markets + technologies, valuations, etc.


A domain that includes a location-specific keyword (e.g. city, county, country, etc.). An example would be:

Host/Hosting Service Provider

A company or service provider that allocates servers for ensuring website up-times.


ICANN or the “Internet Corporation for Assigned Names and Numbers” is a non-profit entity that (broadly) governs the technical aspects of the global domain name system.

Keyword Domain

Keyword domains contain exact match word or phrases specific to a given niche. These are highly valuable and sought after domains, as they provide a strong foundation for Search Engine Optimization (SEO).


The act of registering a domain and leaving it unassociated with any web services. Websites are often parked when the owner no longer uses the domain, or if the domain is actively being sold.

Parked domain pages are either monetised (serves ads) or unmonetized (e.g. lead generation, or “Coming Soon!”).

Push Transfer

A “push” or “push transfer” is the transfer of a domain between two owners within the same registrar. Often, the current owner of the domain simply requires either the account name, or email address of the buyer to initiate the transfer. 

These are often processed virtually instantly, and are a simple alternative to EPP transfers between registrars.


An individual or entity that registers or owns a domain name.


A company or entity accredited by a registry that manages and organises the registration of domain names.


An organisation or entity responsible for the creation and maintenance of domain name extensions.

Search Engine Optimization

The practice of increasing or growing both the quality and quantity of traffic to your website. SEO improves organic lead generation, which equates to higher revenues at no expense to you or your business.

Technical Contact

The point of contact for matters concerning the tech side of domain ownership. These include, but are not limited to: nameserver resolution, database maintenance, hosting, etc.


A URL or “Uniform Resource Locator” is a website’s entire address – e.g.

Domain WHOIS

A public, global database that maps domains to their owners. All domains registered are stored within the WHOIS database. However, most registrars offer privacy protection, which obfuscates this owner data.

Learn more about the WHOIS system here: Domain WHOIS.

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